Applying window film/tinting can reduce potentially harmful UV light, and can also cut a home's heat absorption, saving on cooling costs.
Two types of tinting are typically used on residential windows: neutral color film (or non reflective) and highly reflective film. They both come in varying degrees of colors and amounts of light reflectivity.
Highly reflective, as the name says, has more of a mirror image and is best used for reducing outside glare. Window films are applied to the inside of the windows.
-- Tips courtesy of HomeAdvisor.com